When branded merchandise company IPPAG Global Promotions approached us about creating a new website, promotional video and refreshed brand for their business, we knew it was going to be an exciting project.
As a leader in their field, IPPAG’s new digital content needed to fiercely rival their global competitors, so we set out to both clarify the brand positioning and produce strategic, responsive content that would stand out, engage with a wide audience and integrate well with the new branding.
IPPAG Global Promotions is an international company that offers branded merchandise solutions to businesses of all sizes at a global and local level, but what sets them apart from the competition is their bespoke products and customised programs, a service level which they call ‘premiums’.
We designed with this higher level positioning in mind, building a bespoke template that was, most importantly, responsive across desktop, tablet and mobile viewports, and featured an on-brand image selection, iconography and animated video content to succinctly introduce the company to prospective clients.
Working across the brand refresh and digital project led to consistency and integration of the IPPAG brand, and brand identity guidelines made it simple for the company to control implementation at a local level. Read the full case study here.