One of the key communication tools we produced for Boston Scientific’s MRI Unlimited* range of pacemakers is a technical animation designed to reach a wide audience of specialist cardiologists, electrophysiologists and radiologists across Europe.
Our client Boston Scientific initially asked us to think strategically about their new ACCOLADE™ product – which has the advantage of being compatible with both 1.5T and 3T (Tesla) MRI scanners – and to work closely with them on a product launch concept to be used across print and digital communications in Europe. Effectively a video brochure, the technical animation is being used partly to reach out remotely to new customers in hospitals and areas where Boston Scientific is under-represented in terms of dedicated sales representatives.
It is one of many communications we produced for the campaign, which included a printed product brochure and a character-led animation, targeted at both professional and patient audiences and all produced in five languages.
ACCOLADE™ Pacemaker Family Animation
Boston Scientific Europe
Published on 1 April, 2015